A recent book review by Janet Dodrill really helps clarify how graphic designers can harness the power of user research. In her overview, she summarizes how this approach to design is a valuable part of your business because engaging the participant leads to a successful product. Janet says, "Marc stresses the importance of knowing your […]

80% of usability issues are a result that users are unable to find what they are looking for in an application, process, or environment. Information Architecture (IA) can assist in organizing content or objects, describing them clearly, and providing ways for people to get to them.  IA is often thought about during a project but […]

It was an honor to be selected to present "How to Leverage User-Centered Design with Agile Methodology" with Tony Turner at the 2021 Pittsburgh TechFest. During the presentation, we had great questions from the audience. Thank you to all the attendees and the conference staff for the warm welcome. Congratulations on arranging this special event.

Thank you to Darren Hood for a highlight on his list of recommended user research books. Darren proclaims, "UX research (UXR) is extremely popular today. Most of the new and aspiring UXers I speak with express a desire to specialize in this arena." He then continues about the book Make Your Customers Dance, "Research is […]

With the launch of the new book "Make Your Customers Dance: The Key To User Experience Is Knowing Your Audience", I have been honored to present at the following events listed below. Book Tour Dates: February 27, 2021 - World Information Architecture Day May 7, 2021 - HFI CUA Conference May 28, 2021 - Concentric […]

With an aging population, products now more than ever have to meet user's needs to be successful. However, continually balancing them with business goals and technical constraints requires a deliberate mindset on achieving positive outcomes. Whether you are a manager, designer, developer, scrum master, or quality assurance professional, it seems everyone has a different understanding […]

I was honored to present with Tony Turner at the ContentTech Summit 2021. During this session, we asked the audience to recite the question, "Did I guide the user to the next step?" This different approach creates content that generates a profitable outcome for your product because in order to guide them you need to […]

I am honored to co-host at 24 Hours of UX from 5:00 - 10:00 pm ETD on June 9, 2021. I will be spinning some tunes and playing music. Then please stay for the presentation on my new book Make Your Customers Dance. You can save %25 off of the book for a limited time. […]

I'm excited to announce that I am speaking at the Concentric Conference which runs May 25th, 26th, and 27th 2021. Join me on May 27th from 9:00 am - 9:30 as I will present "Take the 1% Challenge". Discover how to push yourself to learn something new. Concentric is an event where each presentation ties […]

Thank you to Human Factors International for the opportunity to present with Tony Tony at the CUA Conference 2021 - UX Meeting the Demands of the Times. During our presentation, Exponentially Increase the Accuracy of your User Research, we showcased our mantra "What just happened? Try imagining what they are doing to create clarifying questions […]