I recently had the opportunity to present to the Society of Insurance Research in regard to my latest book "Make Your Customers Dance". Carl Winfield was on hand and did an excellent synopsis called "Progressive’s UX Lead Says Think Like A DJ" which was recently published in the group's newsletter. Carl summarizes that "crafting an […]
I am excited to present "Make Your Customers Dance" at the Society of Insurance Research on June 2, 2022. During the webinar, I will discuss the common reason companies don’t achieve continued success is because they fail to understand their audience's needs. Learn user research techniques to stand out from the crowd, generate positive experiences, […]
I am excited to share that I’ll be speaking with Tony Turner about user experience at this year's Content Marketing Institute’s Content Marketing World Conference. Stay tuned for the topic and keep an eye on the event. Each year the event draws thousands of people to Cleveland, Ohio to find ideas, inspiration, and practical tips […]
Thank you to Darren Hood for the opportunity to be a guest on his podcast The World of UX. During the episode, Darren asked questions in the style of James Lipton, however many times we went off the script to talk about our journey through experience design. I hope you enjoy listening to the podcast […]
I am excited to present with Todd Packer at World Information Architecture Day 2022. Join us for our topic, "The Other “IA”: Improvisational Architecture for User Experience (UX) Innovation." Here is a quick description, "Join Marc Majers and Todd Packer presenting how the art of improvisational comedy can assist a dynamic information architecture […]
Discover the unique user experience path that Everett McKay, Principal at UX Design Edge, followed in this twelfth episode. Find out more about Everett at http://www.uxdesignedge.com/
I am honored to be a Certified User Experience Analyst (CXA) from Human Factors International (HFI). The advanced CXA certification track from HFI (HFI) covered persuasion engineering, strategy, and innovation—for successful customer engagement, fulfilling corporate goals, developing ideas for breakthrough innovation, and learning to institutionalize user experience (UX) into the corporate culture. In the UX […]
Discover the unique user experience path that Jeff Sauro, Principal at MeasuringU, followed in this eleventh episode. I am a big fan of Jeff's work including his multiple books on quantitative user research and his lectures.
I am excited to announce that Tony Turner and I will be presenting at the Advancing Research 2022 Conference presented by Rosenfeld Media. Our topic "Interrupted UX - Add A Dose of Reality To Usability Testing" will explore how framing usability test scenarios with distractions and interruptions lead to a deeper line of questioning. Join […]
Discover the unique user experience path that Felesia McDonald, User Experience Manager at Sherwin-Williams & Adjunct Professor at Kent State University, followed in this tenth episode. I have known Felesia for a while and it was fun to catch up with her. Follow UX Pathways on Spotify