With an aging population, products now more than ever have to meet user's needs to be successful. However, continually balancing them with business goals and technical constraints requires a deliberate mindset on achieving positive outcomes. Whether you are a manager, designer, developer, scrum master, or quality assurance professional, it seems everyone has a different understanding […]

I was honored to present with Tony Turner at the ContentTech Summit 2021. During this session, we asked the audience to recite the question, "Did I guide the user to the next step?" This different approach creates content that generates a profitable outcome for your product because in order to guide them you need to […]

I am honored to co-host at 24 Hours of UX from 5:00 - 10:00 pm ETD on June 9, 2021. I will be spinning some tunes and playing music. Then please stay for the presentation on my new book Make Your Customers Dance. You can save %25 off of the book for a limited time. […]

I'm excited to announce that I am speaking at the Concentric Conference which runs May 25th, 26th, and 27th 2021. Join me on May 27th from 9:00 am - 9:30 as I will present "Take the 1% Challenge". Discover how to push yourself to learn something new. Concentric is an event where each presentation ties […]

Thank you to Human Factors International for the opportunity to present with Tony Tony at the CUA Conference 2021 - UX Meeting the Demands of the Times. During our presentation, Exponentially Increase the Accuracy of your User Research, we showcased our mantra "What just happened? Try imagining what they are doing to create clarifying questions […]

15 years ago, I had the honor of co-hosting a podcast with Stephen Herron for Insurance.com. The podcast started out as a quick way to summarize the monthly e-newsletter but it grew into a vehicle to sell insurance policies. With the first podcast, we generated a meager one hundred downloads, then the next episode had […]

Thank you to the Learned Owl, a quaint book shop in Hudson, Ohio, for supporting local authors and the sale of Make Your Customers Dance. Please support local shops and visit the store to pick up your copy. https://www.learnedowl.com/

Thank you to the Richfield Library for the review on Goodreads of Make Your Customers Dance. Below is the excerpt. "What I really liked about the angle of this book is that he took a concept everyone can understand 'getting people on- and staying on- the dance floor,' and applied it to the UX/IA concepts. […]

I've just been announced as a speaker at UXDX USA in June 2021. I will be presenting "How To Leverage User-Centered Design With Agile Methodology". The discussion will focus on a topic from the new book Make Your Customers Dance about understanding your audience and stepping into your user's shoes.  In this session, I will […]

How do you learn something new each day? Take the 1% Challenge. Each day, push yourself to spend 10 minutes of your waking day learning something new. Turn a problem into a learning opportunity. As humans, we have a tendency to want to figure out things on our own. As a rule of thumb, after ten […]