Each year we bring together innovators, technologists, and educators to share the latest tips and trends to keep nonprofits afloat. Thank you to all the supporters that made “Radically Rethinking Your Social Media for a Better World” a huge success. Thank you to our keynote and panel of experts that answered your questions. http://betterworldday.com
Are you looking to improve your company's bottom line? I will be releasing a new book on user experience this year that can make a big impact on it. In "Make Your Customers Dance", we compare user experience to DJing a wedding reception. No matter what the product, whether it's an app, website, or even […]
How do you present information? Keeping a conversation relevant, immersive, concise, and engaging will get your point across. Try remembering to use the R.I.C.E. method. Relevant - information is timely Immersive - use techniques to keep the user's senses surrounded Concise - keep it short Engaging - use techniques to keep the audience focused Using […]
A couple of years back, I had the opportunity to teach a series of workshops on the value of User Experience (UX) as an adjunct professor as part of the Business College at the University of Akron. I immediately jumped at teaching at the collegiate level because it pushed me to clearly summarize the subject […]
If you are looking for an informative, and engaging speaker at your next conference, let's chat!
How much time do you have to make a first impression? The reality is you don't have much time to make a good first impression. According to Microsoft Research from 2015, the average human attention span is 8 seconds down from 12 seconds in 2000. Compare this to the average attention span of a goldfish […]
How do you keep track of your ideas? How are you ready to put them into action? One trick that I have done to stay organized over the years is to utilize your draft box to collect ideas. Let's just say you came out of a meeting with an incredible idea, but the timing isn't […]
This summer Tunesmate, a blog that Ray Schuck and I started ten years ago, is launching a podcast to complement the website. We will deeply explore music, and interview artists. Join us for the fun! Apple Podcasts
What's the best way to get participants for your research? Getting customers to volunteer their time to improve your product is the best way I've found to make a huge impact on product design. You need to become fans of your customers and treat them like your favorite baseball, football, basketball, soccer, or hockey player. […]
Over the years, I've discovered there is a confusion around Customer Experience (CX) and User Experience (UX). The easiest way to think about CX is it's the measurement of interactions with company while UX is the measurement of interactions with products, software, and websites. CX is customer service oriented while UX is customer behavior oriented. […]