Increase profits, meet customers'  needs, and have them leave happy

Discover how to perform user centered design, what user experience means, and where to start by reading this book.
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Make Your Customers Dance

Chapters

Whether you are a DJ, designer, developer, marketing professional or in product management, this book will give you actionable strategies you can apply to your product right away.

CHAPTER 1 - WHAT IS UX?

Digital products are like dancefloors. Discover how it translates to your organization..

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User Experience is a process, mindset, and movement. Buy the book to find out more.

CHAPTER 2 - WHY DOES UX MAKE OR BREAK YOUR PRODUCT?

UX keeps an organization's products competitive by meeting the customer's needs.

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Ultimately you can increase conversions and customer retention. Buy the book to find out more.

CHAPTER 3 - WHAT DOES IT TAKE TO CONDUCT UX?

To properly conduct all aspects of user experience, there needs to be a commitment to deeply understand what makes them tick.

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Find out how to change the old development routine and get your organization to embrace the User Centered Design Framework by seeing its importance Buy the book to find out more.

CHAPTER 4 - HOW DO YOU PERFORM UCD?

Understand each stage and the typical research methods used to gather the proper information needed to guide a product design team forward.

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Discover each stage and the typical research methods used to gather the proper information needed to guide a product design team forward. Buy the book to find out more.

CHAPTER 5 - WHERE DO I NEED TO START?

Find out tips to continually balance business goals, technical constraints, and user needs to create a successful product experience.

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Get the steps to gradually introduce the UCD process into the development process. It can start with a small experiment or a heuristic evaluation. Buy the book to find out more.

We are in the economy of experience,
and we need to figure out how to
embrace it.

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Marc A. Majers

User experience expert, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
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