CIA / MyFolio Admissions App

User Experience Research & Design
MyFolio

THE PRODUCT

The admissions director wanted the school to accept prospective student portfolios electronically. Prior to the project, a student would submit five examples from their portfolio in physical format (CD or print). If one of the items did not meet the school's standards, their application would be rejected. Usability testing was utilized to identify the best process to accept.

THE APP

The app allowed students to get a feel for the school and counselors to understand the candidate. It allowed to apply directly online rather than through the mail.
CIA Online Submission

Outline

Details of the showcase
User Experience

USER EXPERIENCE CHALLENGE

Desirability
 - Admissions did not accept portfolios electronically
 - A process needed to be built to facilitate the portfolio submissions
Business goals

BUSINESS GOALS

Viability
- Generate more prospective student admissions by enabling students to submit portfolios online
Solution

SOLUTION

Feasibility
- Develop user interface and process
- Train admission counselors on how to use
Results

RESULT

Impact
- Admissions counselors now able to tell prospects which pieces were acceptable
- 10% increase in admissions
Tools

TOOLS

UCD Process
- Usability Lab Testing
- Web Analytics
MORE EXAMPLES

Marc A. Majers

User experience expert, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
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