May 31, 2020

Teaching UX At The University of Akron

A couple of years back, I had the opportunity to teach a series of workshops on the value of User Experience (UX) as an adjunct professor as part of the Business College at the University of Akron. I immediately jumped at teaching at the collegiate level because it pushed me to clearly summarize the subject matter and allowed me to learn from the students as well.

During the sessions, I brought in guest speakers on specific topics such as content writing, paid search marketing, and usability testing to keep the class engaged. In addition, I weaved in real-world business examples from the twenty years of internet marketing and app development experience to highlight scenarios that students could relate to. The detailed questions from the students cut through the smoke and got to the heart of the matter. Generally, the questions exposed what needed more explanation and dove into specifics which allowed the pupil to deeply grasp the concepts. It made me walk away learning more about UX then when I walked in the door.

Teaching user experience is one of my passions. I appreciated the opportunity to share my knowledge and get students interested in the world of user experience, customer experience, and product design. I look forward to more of it.

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Marc A. Majers

User experience expert, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
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