Glidden Color@Home

User Experience Research & Design
Glidden Color @ Home

PRODUCT

The product was available online and at the paint counter in Home Depot.

I conceptualized and created the product for Glidden Paint called Color@Home.

THE APP

The app allowed you to pick your paint color, apply it to a virtual room, print out the colors, and immediately purchase the paint.
Glidden Color @ Home

Outline

Details of the showcase
User Experience

USER EXPERIENCE CHALLENGE

Desirability
  • Consumers were unfamiliar with buying paint electronically

  • Trouble identifying color combinations in particular rooms

Business goals

BUSINESS GOALS

Viability
  • Generate new paint sales in Home Depot

Solution

SOLUTION

Feasibility
  • Develop concept into practical application

  • Develop user interface, animations, exterior & interior layouts

Results

RESULT

Impact
  • Sold over one million copies worldwide in three languages

  • Generated new paint sales for Glidden

  • Won TechKnow award for innovative product

Tools

TOOLS

UCD Process
  • Usability Lab Testing

MORE EXAMPLES

Marc A. Majers

User experience expert, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
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