Hyland Website

User Experience Research & Design
Hyland

THE PRODUCT

I had the opportunity to redesign the user interface and architecture for Hyland Software's corporate website. I began the ten-month project by analyzing the current usage of the existing website. Next, I determined what needed to change, and proposed a new design. Then I performed usability testing to make final adjustments.

THE WEBSITE

The architecture and wireframes were created as sketches and then reviewed by end users to understand their effectiveness. 

Outline

Details of the showcase
User Experience

USER EXPERIENCE CHALLENGE

Desirability
- Facilitate six different languages
- 1000+ plus pages
- Display on a mobile device
- Provide links to related content
- Discover information quickly
Business goals

BUSINESS GOALS

Viability
- Unify three separate content management systems
- Generate more marketing qualified leads
- Improve search engine optimization
Solution

SOLUTION

Feasibility
- Develop a new responsive design user interface
- Migrate existing website architecture and content into a new content management system (CMS) and train CMS users
Results

RESULT

Impact
- 50% increase in marketing qualified leads
- MarCOM Gold Award for best-redesigned website
Tools

TOOLS

UCD Process
- Surveys
- Card sorting
- Focus Group
- Web Analytics
- Remote Usability Testing
- In-House Usability Testing
- Website Feedback
- Multivariate AB Testing
MORE EXAMPLES

Marc A. Majers

User experience expert, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
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