Did you know that roughly 1 in every 5 people in the world (about 20%) has a disability of some kind? Also for the first time in U.S. history, older adults are projected to outnumber children by 2035. It's fact as we get older, the chance of acquiring a disability dramatically increases. Thus, a significant portion of the population already has a disability and the number will exponentially increase over the next fifteen years.
As creators of products, it is important to put accessibility first. Not only because you are gaining 20% of potential sales but it's the right thing to do. It also increases brand value (authentic inclusive marketing). Consider involving those with a disability or using assistive technology early in your design sessions. Try involving participants in a workshop or perhaps a formative usability test.
I recently joined the International Association of Internet Professionals (IAAP) and received the Certified Professional in Accessibility Core Competencies (CPACC) certification. As designers, developers, researchers, quality assurance, product owners, and leaders consider exploring this path to ensure the user experience is equal for all.
