Recent Posts

Read about user experience, life hacks, dropping beats, and other musings.
November 14, 2015
World Usability Day 2015

What is world usability day? It's a day to celebrate and cherish the effort of making thing easier to use.  A product should not make you feel stupid when you use it or it's not usable. Why do you prefer one product over another? In each product you love there are qualities that make it better than another […]

Read More
October 27, 2015
How To Improve

I woke up one day thinking, "What makes an individual want to improve?" Is there a some ultimate sign we should pay attention to that triggers change? Yes! It all leads to a story about the new pair of running shoes I bought. One day I was jogging and the back of my calf began […]

Read More
July 20, 2015
Your Weekend with Jim Brickman

I recently had the opportunity to join Jim Brickman in studio as a guest on his radio show, Your Weekend with Jim Brickman, to talk about Leading Hands Through Technology (LHTT). The conversation lead into tips on how to be SMART online - healthy Internet habits - along with top picks on mobile apps. Jim […]

Read More
June 21, 2015
Interaction Cost

Per the Nielsen Norman Group, interaction cost is the sum of efforts — mental and physical — that the users must deploy in interacting with a site/application in order to reach their goals. The formula for interaction cost is IC = P + M (interaction cost = physical + mental effort). It's not worth reducing […]

Read More
May 23, 2015
Accessibility and UX

Joyojeet Pal, Assistant professor at the School of Information at the University of Michigan, gave a rousing speech on accessibility and user experience at a recent UXPA Cleveland event. The one tidbit that stood out to me is that most of us are vision impaired. We rely on our vision to make decisions and without […]

Read More
May 2, 2015
Selling Usability

If you are working at a company trying to improve the user experience (UX), you need invoke a multifaceted strategy to achieve success. How do you know you are speaking in the language your customer's understand? Are you sure you are offering the right products? Does your website match the expectations of its visitors? You […]

Read More
April 26, 2015
Using Eye Tracking In Usability

What is eye tracking? Eye tracking is the process of electronically locating the point of a person's gaze, or following and recording the movement of the point of gaze. It is based on the mind-eye hypothesis - it states what people are looking at and what they are thinking about tends to be the same. […]

Read More
April 20, 2015
Designing For Mobile

Mobile apps and sites need to be professionally evaluated by user experience professionals to make them stand out from the rest. Over the last five years, as mobile devices got cheaper and more mobile networks were established, more and more people went from desktop users to mobile users. At this time to access information on […]

Read More
April 12, 2015
Mobile Usability Testing On The Rise

Usability testing for mobile devices has been a challenging adventure because not only is limited technology available to conduct testing but devices change at an incredibly quick rate. However an array of new testing tools emerged making capturing user's activities easier to analyze trends and patterns. In my experience, I have used a combination of […]

Read More
April 5, 2015
The Value Of The UX Report

A usability report is a deliverable that is an important relationship builder with your clients, so you need to make sure it's interesting to keep your audience engaged. Conducting remote usability research adds a sense of realistic observation and quality to a report like no other. Quantitative and qualitative data are gathered from unmoderated specific […]

Read More

Marc A. Majers

User experience leader, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram