Recent Posts

Read about user experience, life hacks, dropping beats, and other musings.
April 20, 2015
Designing For Mobile

Mobile apps and sites need to be professionally evaluated by user experience professionals to make them stand out from the rest. Over the last five years, as mobile devices got cheaper and more mobile networks were established, more and more people went from desktop users to mobile users. At this time to access information on […]

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April 12, 2015
Mobile Usability Testing On The Rise

Usability testing for mobile devices has been a challenging adventure because not only is limited technology available to conduct testing but devices change at an incredibly quick rate. However an array of new testing tools emerged making capturing user's activities easier to analyze trends and patterns. In my experience, I have used a combination of […]

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April 5, 2015
The Value Of The UX Report

A usability report is a deliverable that is an important relationship builder with your clients, so you need to make sure it's interesting to keep your audience engaged. Conducting remote usability research adds a sense of realistic observation and quality to a report like no other. Quantitative and qualitative data are gathered from unmoderated specific […]

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March 22, 2015
Building A User Test With Loop11

I've deployed many usability tools throughout my career and generally when I find one that I like I stick with it. I also have discovered that a tool is only as good as the person using it. This week I had the opportunity to try out Loop11. The website says, "Loop11 is an application that […]

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March 15, 2015
Value Of Recruiting Your Own Participants

Conducting a usability test requires skill. As user experience professional you have to understand how to recruit users, organize the test, run the sessions, analyze the results and make recommendations.The results of your test will be used to impact the design of the product and will be reviewed by many stakeholders that have varying interests. […]

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February 28, 2015
Usability Reports Are The Life Blood

If your car attempted to operate without oil, if your body attempted to live with out air, if your usability consultancy didn't deliver reports it would not run. The creation a usability report is the life blood of why user experience professionals exist because they bring instant value. The results are what clients are waiting […]

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February 15, 2015
Usability Testing Needs a Gentle Touch

Conducting a usability test is like running a small business. You need to pay attention to the details and know when to use the right touch to make a sale. Moderating a usability session takes a gently touch. During the test, the moderator has to remember many details. They are responsible for all aspects of […]

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February 8, 2015
Indicators To Focus Your Design Efforts

This week I gained clarity on the difference between qualitative and quantitative user analysis. I discovered how facial expressions can be used more effectively in usability analysis and applying a qualitative method like success rate can help drive design decisions. Choosing the right usability tests can build indicators which can focus your design efforts. Qualitative […]

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February 1, 2015
Usability Testing Means Preparation

Recruiting the best participants and then having them follow tasks that make sense during a usability test takes precision. Proper steps need to be followed to line up users, have them show up and ultimately complete the test. This weeks readings stressed following a focused recruiting and usability test creation process. Even though I've conducted […]

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January 25, 2015
What Usability Study Is Used When?

This week I discovered some clarity on the distinct types of usability testing. For years I have been performing different methods of usability testing like 1:1 lab sessions, heuristic evaluations, contextual inquiries, focus groups, surveys and AB tests to produce results. Over the years, I typically refer to this diagram from Jakob Neilsen to assist […]

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Marc A. Majers

User experience leader, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
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