Thank you to Human Factors International for the opportunity to present with Tony Tony at the CUA Conference 2021 - UX Meeting the Demands of the Times. During our presentation, Exponentially Increase the Accuracy of your User Research, we showcased our mantra "What just happened? Try imagining what they are doing to create clarifying questions […]
15 years ago, I had the honor of co-hosting a podcast with Stephen Herron for Insurance.com. The podcast started out as a quick way to summarize the monthly e-newsletter but it grew into a vehicle to sell insurance policies. With the first podcast, we generated a meager one hundred downloads, then the next episode had […]
Thank you to the Learned Owl, a quaint book shop in Hudson, Ohio, for supporting local authors and the sale of Make Your Customers Dance. Please support local shops and visit the store to pick up your copy. https://www.learnedowl.com/
Thank you to the Richfield Library for the review on Goodreads of Make Your Customers Dance. Below is the excerpt. "What I really liked about the angle of this book is that he took a concept everyone can understand 'getting people on- and staying on- the dance floor,' and applied it to the UX/IA concepts. […]
I've just been announced as a speaker at UXDX USA in June 2021. I will be presenting "How To Leverage User-Centered Design With Agile Methodology". The discussion will focus on a topic from the new book Make Your Customers Dance about understanding your audience and stepping into your user's shoes. In this session, I will […]
How do you learn something new each day? Take the 1% Challenge. Each day, push yourself to spend 10 minutes of your waking day learning something new. Turn a problem into a learning opportunity. As humans, we have a tendency to want to figure out things on our own. As a rule of thumb, after ten […]
Thank you to UX Matters and Ben Woods for the extensive review of the Make Your Customers Dance. In the article, Ben summaries how the book outlines "the importance of user experience while describing its tools and tactics in an accessible way". Mr. Woods continues to highlight that "the bulk of book articulates the user-centered […]
How do you create a commercial? Watch this behind the scenes timelapse video of the day of the video shoot. If you have always wanted to know how to do one yourself, below are some of the important steps. Steps to a Video Shoot Create a storyboard - Sketch out the themes of each […]
How do you continually push an organization's products forward? The key to user experience is understanding your audience and stepping into your user's shoes. Discover how to apply the mantra, "What just happened? Try imagining what they are doing to create clarifying questions so you can then investigate." I am honored to speak again at […]
Feeling down? Need to improve your business? You need to make your customer’s dance! Can you believe multiple products get created each year without customer feedback? The only way to build a successful product is to step into the customer’s shoes! How do you do that, you ask? Think about the traditional light bulb. Over […]