Recent Posts

Read about user experience, life hacks, dropping beats, and other musings.
November 9, 2016
The Value of A/B Testing

Recently there was a discussion around what is AB testing, why is it important, and how it has been used. A couple years ago, I had the opportunity to speak at a conference about AB (split testing). Here is the presentation as reference. Below are some links we put together recently that highlight the process […]

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July 30, 2016
UX is Like Recycling

During my senior year in college, I started a campus-wide recycling program as a final project for my Bachelor's of Art's Degree in Environmental Policy & Analysis. Twenty-five years ago, recycling was a concept that the majority of society understood was a good thing, but perceived as an extra step in their existing trash disposal process. In […]

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May 30, 2016
4 Tips To Stay Focused

Each day the world is turning so fast that it's hard to stay focused on what matters. I sat down the other day and wrote up a few tips that I've followed to stay focused. The tips may seem rather simple and obvious, but keeping them in balance at all times is the challenge. 4 […]

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February 27, 2016
Interrupted UX

Five participants will help you find 80% of your usability problems. So why would it be valuable to add realism to your usability testing? Two years ago, I saw Eric Meyer deliver a speech called Designing For Crisis that focused on keeping in mind the worst case scenario when you are building your website. His speech […]

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January 17, 2016
Kent's Graduate Program IAKM

I am honored to receive a Master of Science in Information Architecture and Knowledge Management from Kent State University and highly recommend the program.  Why? The program teaches students top-notch usability techniques, how to apply them in real situations, and connects them to other industry driven professionals. Whether you are a seasoned self-taught design professional […]

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December 15, 2015
Professional Voice-Overs

I recently had the opportunity to be the voice of Pinnacle Software's "About Us" video. I worked in radio for many years ago starting as an intern at Q104 and then over to 1260 AM as a DJ. I also had the opportunity to work as one of the worlds first internet jocks (IJ) at […]

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November 14, 2015
World Usability Day 2015

What is world usability day? It's a day to celebrate and cherish the effort of making thing easier to use.  A product should not make you feel stupid when you use it or it's not usable. Why do you prefer one product over another? In each product you love there are qualities that make it better than another […]

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October 27, 2015
How To Improve

I woke up one day thinking, "What makes an individual want to improve?" Is there a some ultimate sign we should pay attention to that triggers change? Yes! It all leads to a story about the new pair of running shoes I bought. One day I was jogging and the back of my calf began […]

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July 20, 2015
Your Weekend with Jim Brickman

I recently had the opportunity to join Jim Brickman in studio as a guest on his radio show, Your Weekend with Jim Brickman, to talk about Leading Hands Through Technology (LHTT). The conversation lead into tips on how to be SMART online - healthy Internet habits - along with top picks on mobile apps. Jim […]

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June 21, 2015
Interaction Cost

Per the Nielsen Norman Group, interaction cost is the sum of efforts — mental and physical — that the users must deploy in interacting with a site/application in order to reach their goals. The formula for interaction cost is IC = P + M (interaction cost = physical + mental effort). It's not worth reducing […]

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Marc A. Majers

User experience leader, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
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