February 12, 2022

HFI Certified User Experience Analyst (CXA)

I am honored to be a Certified User Experience Analyst (CXA) from Human Factors International (HFI). The advanced CXA certification track from HFI (HFI) covered persuasion engineering, strategy, and innovation—for successful customer engagement, fulfilling corporate goals, developing ideas for breakthrough innovation, and learning to institutionalize user experience (UX) into the corporate culture.

In the UX industry, there are many certification options, and there are a couple of reasons why I enjoy HFI. You can take their certification without having to pay for the courses, however, you do have to pay for the exam. Many certifications require you to pay for the courses and the certification.  You also learn from an organization that literally wrote the book on UX Maturity and has contributed to the worldwide advancement of UX. The maturity model clearly outlines the steps needed to get an organization fully operational. Finally, the courses are scientifically based on theories, research, and studies that you can immediately apply to your UX practice.

The certification covered these four courses.

  1. How to Design for Persuasion, Emotion, and Trust (PET DesignTM)
    Persuasion, emotion, and trust are critical factors for creating successful online interactions. The growing reliance on e-channels makes an engaging customer experience more important than ever.
  2. The PET Architect
    Building a structure that incorporates persuasion strategies that attack whole markets, create innovative offerings, and ensure the success of applications is important.
  3. Omni-Channel UX Strategy and Innovation:
    For your business to succeed, it is important to understand the ecosystem and future modeling approach. Focus on contributing to your organization's strategic planning and thinking on user-centric strategies and product innovation.
  4. How to Support Institutionalization of a Mature UX Practice
    To move forward, it is also important to understand the organizational issues related to a sustainable UX practice, and how to lead your UX practice to higher levels of maturity.


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Marc A. Majers

User experience leader, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
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