A recent book review by Janet Dodrill really helps clarify how graphic designers can harness the power of user research. In her overview, she summarizes how this approach to design is a valuable part of your business because engaging the participant leads to a successful product.
Janet says, "Marc stresses the importance of knowing your audience, like the professional disc jockey is hired to manage a special event and must ‘tune in’ to the guests to give them what they are looking for in music to make them want to dance all night! With proper steps in building your website, you can satisfy your customers when they reach your web page and perhaps sell more than your competition, with the potential of repeat business."
Thanks to Janet for her book review.
