I recently had the opportunity to present to the Society of Insurance Research in regard to my latest book "Make Your Customers Dance". Carl Winfield was on hand and did an excellent synopsis called "Progressive’s UX Lead Says Think Like A DJ" which was recently published in the group's newsletter.
Carl summarizes that "crafting an engaging user experience is like DJ’ing a wedding: It’s all about getting people to dance. The link between designing an engaging user experience (UX) and DJ’ing isn’t immediately apparent but, the strategies that get people out on the dance floor are the same as those needed to bring people back to a website again and again.
Once again, I appreciate the opportunity to present and look forward to working more closely with the organization in the future.
