December 30, 2020

The Story Behind The New Book

Ten years ago, I was driving to work when Todd Packer called me and told me to pull over to the side of the road. After I reluctantly did, he said between DJing and Digital Design that I was using the same approach to solve problems. I was filled with emotion because he was right. I started writing down stories to see if this could become something. A few months later, I decided to try the concept in front of Glenville High School students during a career day event. I brought in a boom box and played polka music and then the latest hip hop song. Instantly they understood how important it is to know your audience. I felt that I was on to something. Thus, I began writing down everything I could on the subject.

Stephen Herron suggested as I go on walks and record my DJ stories on my phone. I got down a dozen of them and then transcribed them from audio to text. He then continued to hone some of the original concepts with me.  Then I went back to grad school. I kept the idea of the book going after graduation. I continued to write hundreds of pages on my laptop, but I then got writer's block. Tyler Heichel and Brad Burke inspired me to keep going and offered me tips when I was emotionally exhausted with the project. I finally transferred writing to good old fashioned paper to remove the distraction of spell check and the Internet. Matthew Minnich helped illustrate my initial sketches of the book cover and diagrams into something that visually communicated the concept. Tori Woods Ballatine also helped me begin to edit down some of my thoughts.

Two years ago, I then decided to present my initial concept of the book at a local user experience conference, and it was well-received. I thought that I was in the home stretch, but there was much more to come. I still needed to edit the contents of the book down to something that would be engaging. Tony Turner edited the content from a user experience point of view, and Kevin Burke edited my thousands of words down to something succinct. Karen Myers provided art direction. Elizabeth Doucher and Tom Frantz helped proofread it. Mike Comstock encouraged me to take the concept and turn them into a video series. Mark Mazzocco brought the character to life.

I am excited about this book because it represents me and my love of music and design.  I hope you enjoy it.




P.S. Learn more about the new book.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Find out how to make more money and help users get things done.

Discover how to perform user-centered design and where to start.

Make Your Customers Dance

Marc A. Majers

User experience leader, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram