How do you continually push an organization's products forward? The key to user experience is understanding your audience and stepping into your user's shoes. Discover how to apply the mantra, "What just happened? Try imagining what they are doing to create clarifying questions so you can then investigate."
I am honored to speak again at World Information Architecture Day. This year I am teaming up with Tony Turner to discuss a specific method of questioning that can spark curiosity, uncover their influences and expectations. Join us to talk about the new book Make Your Customers Dance and learn techniques that can be applied to your product today that will make a big impact on your information architecture.