Thank you to UX Matters and Ben Woods for the extensive review of the Make Your Customers Dance. In the article, Ben summaries how the book outlines "the importance of user experience while describing its tools and tactics in an accessible way". Mr. Woods continues to highlight that "the bulk of book articulates the user-centered design (UCD) process in great detail." He goes on to say, the book has "information about many concepts that can influence the visual design of an experience, including typography, gestalt theory, and many others. He also discusses prototyping and evaluation. Marc advises that a designer should not take negative UX research personally."
If you would like to get a glimpse into the book, please read this article. Then if you would like to discover more articles and book reviews about user experience, please follow UX Matters.