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I redesigned the Cleveland Institute of Art's website by merging four different content management systems into one. I formed a committee with representation from each department and helped them identify website goals. A user new design was developed to meet and exceed those goals and usability tested prior to release.
 
UX challenge:

  • Unifying four pre-existing content management systems into one
  • Ability to display on a mobile device
  • Discover information quickly

 
Business goals:

  • Generate more prospective student admissions
  • Increase alumni donations
  • Increase school event attendance

 
Solution:

  • Develop user interface, architecture,
  • Migrate content into new content management system (CMS) and train CMS users

 
Result:

  • 20% increase in qualified leads

 
Usability tools used on project:

  • Web Advisory Committee
  • Surveys
  • Card sorting
  • Focus Group
  • Web Analytics: Google Analytics, Clicktale
  • In-House Usability Testing
  • Website Feedback
  • Multivariate AB Testing

 


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Marc A. Majers

User experience leader, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
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