I redesigned the Cleveland Institute of Art's website by merging four different content management systems into one. I formed a committee with representation from each department and helped them identify website goals. A user new design was developed to meet and exceed those goals and usability tested prior to release.
UX challenge:

  • Unifying four pre-existing content management systems into one
  • Ability to display on a mobile device
  • Discover information quickly

Business goals:

  • Generate more prospective student admissions
  • Increase alumni donations
  • Increase school event attendance


  • Develop user interface, architecture,
  • Migrate content into new content management system (CMS) and train CMS users


  • 20% increase in qualified leads

Usability tools used on project:

  • Web Advisory Committee
  • Surveys
  • Card sorting
  • Focus Group
  • Web Analytics: Google Analytics, Clicktale
  • In-House Usability Testing
  • Website Feedback
  • Multivariate AB Testing



Marc A. Majers

User experience leader, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram