I redesigned the Cleveland Institute of Art's website by merging four different content management systems into one. I formed a committee with representation from each department and helped them identify website goals. A user new design was developed to meet and exceed those goals and usability tested prior to release.
UX challenge:
- Unifying four pre-existing content management systems into one
- Ability to display on a mobile device
- Discover information quickly
Business goals:
- Generate more prospective student admissions
- Increase alumni donations
- Increase school event attendance
Solution:
- Develop user interface, architecture,
- Migrate content into new content management system (CMS) and train CMS users
Result:
- 20% increase in qualified leads
Usability tools used on project:
- Web Advisory Committee
- Surveys
- Card sorting
- Focus Group
- Web Analytics: Google Analytics, Clicktale
- In-House Usability Testing
- Website Feedback
- Multivariate AB Testing
Back 