What do UX research and DJing have in common?
More than you might think.
On the latest episode of Insights Unlocked, I joined Rachel Blackburn to explore everything from the future of AI in UX to why understanding human behavior is still our greatest competitive advantage.
We even talked about how keeping a dance floor full isn't all that different from designing engaging digital experiences. I wrote about this in my book, Make Your Customers Dance.
A few takeaways from our conversation:
- Great UX starts with understanding people.
- AI is a powerful tool, but humans must stay in the loop.
- Testing early and often leads to better outcomes for everyone.
I hope you'll give it a listen, and I'd love to hear what resonated with you.
Listen here: https://www.usertesting.com/resources/podcast/ai-in-user-research
