User research is more than just live moderated usability testing — it's a toolkit, not a one-hit wonder. I gave a talk at Progressive Insurance on the importance of gathering early user feedback throughout the software development lifecycle. One of the key takeaways was that user research involves much more than just live moderated usability […]
Thanks to Human Factors International (HFI) for the opportunity to present “Life Lessons That Transcend UX,” at their UX Conference 2025 last week. I shared reflections on mastering time, embracing change, asking better questions, and building meaningful connections for the future. The conference featured speakers and thought leaders who explored topics like advancing UX maturity, […]
Discover the unique user experience path that Branden Schossler, Co-Founder / Producer at World Crafters, followed in this twelfth episode of Season 3. In this episode of UX Pathways, Branden Schossler shares his journey from performing at kids’ birthday parties to co-founding World Crafters, a company that creates large-scale immersive events blending education and entertainment. […]