April 5, 2015

The Value Of The UX Report

A usability report is a deliverable that is an important relationship builder with your clients, so you need to make sure it's interesting to keep your audience engaged. Conducting remote usability research adds a sense of realistic observation and quality to a report like no other. Quantitative and qualitative data are gathered from unmoderated specific tasks and survey questions. Adding heatmaps, path and task analysis from remote observations give your report life.

I had the opportunity to conduct a remote usability study using Loop11 and I liked the testing tool. It was simple for the participant to use and for the researcher to setup. The data provided from Loop11 helped generate a report that was engaging and informative - it also gave me feedback to make recommendations for future improvements. During my study I reviewed a popular travel planning site Hipmunk and I was surprised that users had difficulty choosing a flight once they got results. Loop11 provided the paths users went after they received results and many went to deals or searched again.

Loop11 is a strong remote testing tool and provides valuable data. If you need to build a strong usability report look to leveraging data from remote usability testing to win over your audience and make them believe in your results.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Find out how to make more money and help users get things done.

Discover how to perform user-centered design and where to start.

LEARN MORE
Make Your Customers Dance

Marc A. Majers

User experience leader, author, and DJ that is collaborative in each moment to inspire continual learning and positive feelings
GET NEW BOOK
BOOKVIDEOS
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram